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attr.so/Free tools/URL Shortener
FREE TOOL · NO SIGNUP

URL Shortener -free

Paste a long URL and get a clean, copy-friendly short link in seconds. Make it live and trackable in one click with cookie-free analytics and a real API.

0tracking cookies
CNAMEcustom domain free
∞lifetime clicks
attr.so/tools/url-shortenerLive preview
This is a preview, not a working link. The short link above demonstrates what your URL would look like - it does not redirect anywhere yet. Sign up free to create real, trackable short links with custom domains, click analytics, geo-blocking, and a REST API.
/ 5 quick steps

How to use this tool.

~ 30 seconds end to end
  1. 01

    Paste your long URL

    Anything from a giant marketplace product link to a Google Doc share URL.

  2. 02

    Get the short preview

    We generate a deterministic short code so you can see the format and length before signing up.

  3. 03

    Copy or sign up to track

    One-click copy for the preview, or sign up free to make the link live with click analytics.

  4. 04

    Add a custom domain

    Bring your own domain - yourbrand.co/launch instead of attr.so/abc123. Available on every plan, including free.

  5. 05

    See every clickOPTIONAL

    Sign up free to track country, device, referrer, and UTMs on every redirect - no cookies, no third-party scripts.

    Make it trackable
/ Where people use it

Common use cases.

6 most popular
Social
@attrso
attr.so/launch
USE CASE 01

Social media posts

Twitter, LinkedIn, Instagram bios - shorter links look cleaner and earn more clicks.

SMS
Hey - new drop today.
attr.so/drop
Got it. Clicking now.
USE CASE 02

SMS marketing

Carriers count characters; a 12-character short link saves you money on every send.

Print
Sarah Chen
sarah@attr.so
+1 415 555 0102
Marcus Kim
marcus@attr.so
+44 20 7946 0958
USE CASE 03

Print, packaging, business cards

Short links survive being typed by hand or scanned from a QR code.

Audio
USE CASE 04

Podcast & voice ads

"go to brand-dot-co slash gift" is dramatically more memorable than a UTM-stuffed URL.

Affiliates
bit.ly/abc→t.co/xyz→attr.so
USE CASE 05

Affiliate links

Hide ugly tracking parameters behind a clean branded link - and rotate the destination without losing the URL.

Email
USE CASE 06

Email campaigns

Cleaner-looking emails get higher open and click rates. Pair with UTM Builder for traceable campaigns.

/ The difference

Free, then trackable when you need it.

vs typical free tools
⚠ Most free tools

What you usually get

  • Cookies often set. Many shorteners do set cookies on the redirect, depending on their analytics stack.
  • Custom domains paywalled. On some providers, bringing your own domain requires a paid plan.
  • Long URLs logged forever. Pasting your URL into a free generator is the same as posting it.
  • API gated to higher tiers. Webhooks, signed payloads, and write access are often only on higher-tier plans.
attr.so · what we ship

What you get here

  • Cookie-free analytics. Country, device, referrer, UTMs - without a single tracking cookie on the redirect.
  • Custom domains on free plan. CNAME-based; we generate the records, you add them at your DNS provider. Live as soon as DNS propagates.
  • No URL logging. Previews are deterministic and local. We never see the long URL until you create a real link.
  • Real REST API + webhooks. Create, edit, archive links from your own services. Signed payloads on every click. From the $9/mo Pro plan up - no enterprise gating.
  • No data resale. We never sell, syndicate, or train on your click data.
/ FAQ

Frequently asked.

Can't find it? Email us
Is the short link from this page a real, working short link?
No - this page is a free preview. The format and length are exactly what you would get from attr.so, but the URL does not redirect anywhere until you sign up and create the link in your dashboard.
How does attr.so compare to other shorteners?
attr.so is privacy-first by default: no tracking cookies on the redirect, no third-party ad-tech on click, and we never sell or syndicate your click data. Custom domains and click analytics are included from the free plan, which is not the case on every alternative.
Do attr.so short links ever expire?
No - short links last forever unless you set an explicit expiration date or archive them. Even archived links keep their analytics history.
Can I use my own domain instead of attr.so?
Yes - every plan including the free tier lets you connect a custom domain via CNAME. We generate the DNS records in the dashboard; how fast it goes live depends on your DNS provider, but verification typically completes within minutes once the records propagate.
Is the short URL trackable for clicks?
Once you create the link in your free attr.so account, every click is recorded with country, device, browser, and referrer - entirely cookie-free on the redirect, with no third-party trackers.
Will it work in SMS, email, and social posts?
Yes - short links are 12-20 characters total, perfect for SMS character limits, professional email signatures, and bio links on Twitter, Instagram, and LinkedIn.
Is there a daily limit on the free plan?
No daily limit, but the free plan caps you at 5 short links per month. Clicks on those links are unlimited. The full breakdown is on the pricing page.
/ Keep going

Pair with these.

Related free tools

UTM Parameter BuilderTag campaigns properly→UTM Parameter ValidatorCatch UTM typos→QR Code GeneratorQR codes from any URL→Link Privacy CheckerWhere does a short link go?→

Related guides

Tag the URL with UTMsFREE TOOL→Validate UTMs before publishingFREE TOOL→Generate a QR code for the short linkFREE TOOL→Plan expiry for time-bound campaignsFREE TOOL→

Track every short link with attr.so.

Free plan, cookie-free analytics, custom domain, QR codes. REST API from $9/mo Pro. No credit card.

Start free See pricing
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Privacy-first, developer-friendly link management software

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